Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV, and Colors.[citation needed] In terms of average prime time TVR; Sony Entertainment Television had 3 shows among top ten non fiction programs in 2010 while Zee TV and STAR Plus had two shows.[citation needed] But mostly SET is considered as a tough competitor of STAR Plus.[original research?] Currently,[when?] Sony is the 2nd most watched general entertainment channel followed by Colors and Zee TV.[citation needed]
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